Consumer drug marketers huddled in Washington for the start of the DTC National Conference yesterday, unsure of the future but certain they faced a more active FDA and an uphill battle with regulators and policymakers. In other words, they need to get more innovative and find solutions instead of relying on old methods.
The number of physicians using smartphones in 2009 surged to 64%, according to the results of a new study by Manhattan Research. The study, Taking the Pulse v9.0, focused on physician adoption, use and impact of the Internet and other technologies. The group of physicians who use mobile devices such as iPhones and BlackBerries increased by 20% between 2008 and 2009, according to the study, and the number of physicians using iPhones alone more than doubled in the past year.