Now imagine how it could potentially be used in the Pharma world… sales reps, account managers, medical science liaison officers and other field (or office) based people could use it to find information about the surrounding area for every doctor's office or hospital they visit.
Perhaps they need to find other physicians or outpatient clinics, profiles and important customer information about their target list, maybe they need a cafe with wifi to download reports or key data such as sales or clinical trial information while in between appointments (or even access that through the browser), or they have someone with them and need somewhere for lunch etc etc. Imagine you could use an augmented reality browser on your smart phone to find all this information and more?
The opportunities with this sort of integrated app/browser are endless, especially if customised for each company. You're almost limited only by your own imagination with these sort of useful web2.0 tools coming out to help improve the speed of available information and work efficiency.
The downside? It's only available for Android phones on July 1st, but hopefully they will add Blackberry and iPhone functionality soon.
The world is changing fast. Who can possibly keep up with it?