This short and simple Slideshare story tells a wonderful parable that could be just as true for Pharma and Biotech, as it is for big and small business. As more and more people use the internet creatively in the Digital Age, things are a-changing:
The moral of the story? Adapt to change or die.
Do your research and figure out how to survive in the new Digital Age. There are plenty of new tools out there to help with this. Imagine you can listen to customer and consumer sentiments about your brand in real time…. scary or fun?
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