While everyone else is trying to spoof an April Fool post, here's some real food for thought via an awesome cartoon from Tom Fishburne:

 
image from www.tomfishburne.com

What are you doing to differentiate yourself from the competition by creating something new and innovative?  Or would you rather be one of the other little piggies?

This approach works as much for people and companies as it does for brands and drugs.

It's also why we have a blog and not a static or glossy of fancy Icarus website: what you see is what you and get. You can also see what we do and how much experience we have in oncology from the daily musings and insights.