Pharma Strategy Blog

Recently I was chatting to some cancer patients undergoing chemotherapy and learning about the sort of things that would be useful to them.

The conversation moved from treatments and side effects to mobile applications since they all used mostly PDAs to surf. I asked them what kind of apps they would find particularly useful if they could have anything they wanted.

The answer was consistent but unexpected.

They all wanted an easy to use app to manage their fantasy football or baseball teams better. Of course, most of us probably do our research and selections on a laptop or desktop, but if you’re not well it makes more sense to use to a PDA since it’s lighter and easier to hold as well as more convenient. The current apps for managing these tasks aren’t actually that good in my experience.

Sometimes we need to remember that cancer patients are human and fancy educational apps are not actually what’s needed.