Social Media | Pharma Strategy Blog

AACR has free journal access online until end of August

By MaverickNY on July 14, 2011

Gotta love Twitter for finding useful and helpful things that make a difference to scientific research… Last night I saw a tweet from the delightful Tara Yates of AACR:

Yes please!

Whether you are a subscriber or interested in the offer like I was, you can download the AACR app on iTunes.

I couldn’t resist – did it immediately on my iPad and discovered the AACR app was beautiful – well designed UI, nicely integrated and intuitive features, easy to use. The sharp interface looks like this:

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Using social media to improve awareness of clinical trials in rare lymphomas

By MaverickNY on July 8, 2011

Slowly but surely, we are seeing more use of social media in one area where I really think it can help a lot – clinical trials.

Regular readers will know of my passion for use of biomarkers in studies to ensure that the patients most likely to respond and therefore benefit will get treatment, thereby sparing those unlikely to respond of the debilitating systemic side effects. This also helps to reduce false hope and raise more realistic expectations.

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Self-Educated Patients and The Future of Cancer Care

By MaverickNY on July 5, 2011

Love this video from TEDxOverlake, where Dr Jack West (Swedish) describes what he is doing with his excellent forum and site, the Global Resource for Advancing Cancer Education (GRACE). Currently, the main focus is on his specialty, Lung Cancer, but more tumour types are planned in the near future.

Jack talks about how physician led sites can actively and effectively reach out in a many-to-many fashion to improve education and learning, rather than in the traditional one-to-one fashion seen in a consultation.

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Should Pharma and Biotech be engaging in social media?

By MaverickNY on July 1, 2011

Today several people have reminded me that it’s Canada Day and also the Independence Day weekend in the US. Although I’m British and celebrate neither, there will be a short hiatus from blogging in honour of my Canuck and American friends.

We’ll be working unfortunately, such is the life as a consultant, with deadlines galore due next week!

For those of you anxious not to miss anything hot on the social media front, check out this article from BioWorld on Biotechs and Social Media, kindly sent in by Drs Brian Orelli and Al Lalani.

Here’s an interesting quote from the research:

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Biotechnology, Genomics and Personalized Medicine

By MaverickNY on June 29, 2011

Ruby (@divabiotech) talking at Singularity U

My friend Ruby Gadelrab is the very dynamic and vivacious Head of Marketing and Clinical Development for International Markets at Affymetrix.

She was recently invited to give a talk at the prestigious Singularity University meeting.

I was thrilled to see that Ruby has generously posted her talk online on her blog, Diva Biotech, which I’m a big fan of, and check out regularly in my RSS feeds. The excellent presentation well worth reading if you want to come up to speed on the basics, as well as see her personal view on where the field is going in the near future.

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Aggregating the ASCO 2011 tweets

By MaverickNY on June 3, 2011

It’s that time of year again and boy, does the annual meeting of the American Society of Clinical Oncology (ASCO) come round all too quickly! It’s almost like Battime, Batplace…

As usual, I’ll be aggregating the conference tweets using the official #asco11 hashtag, so that all of you not going to the event can follow along remotely – do feel free to join in the conversation and ask questions or post comments using #asco11 on Twitter:

This widget will run for the duration of ASCO until close of play on Wednesday, so do check back regularly for new tweets and conversation!

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Using Flipboard to keep up with science and cancer research

By MaverickNY on May 24, 2011

A lot of people have asked me over the last year how I keep up with so much information in cancer research. I thought it would be a nice idea to illustrate one way I consume information on a daily basis.

Since getting an iPad2, my life has changed for the better. There are a number of really useful apps that let you browse information in a more user-friendly way. Four of these include:

Flipboard
Zite
Reeder
Feedly

After trying them all over time, I found that for me, the one that resonated most for me was Flipboard.

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How AUA have embraced social media in 2011

By MaverickNY on May 16, 2011

One of the recent trends at cancer conferences that I have noticed has been the creative use of social media by some cancer and urology Society organizations such as AACR, ASCO, AUA and ASH to promote their events and communicate with attendees before, during and after conferences. It’s not all American organisations either, with some European societies also becoming increasingly digitally aware, including ESMO, EAU and EHA all gradually building an online presence beyond their websites.

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Mobile health and the impact for Pharma

By MaverickNY on May 11, 2011

“In God we trust, all others must bring data.”

W. Edwards Deming

The beauty of following many people on social media sites such as Twitter is that people in various communities, ie science, cancer, market research, PR and communications, etc all share links daily. Occasionally, one catches my eye and reveals a hidden gem.

This morning was one of those days.

Take a look at this quick but useful (12 pages) slide deck on mobile health from Susannah Fox of Pew Internet:

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Recognizing some excellent cancer bloggers and curators

By MaverickNY on May 6, 2011

It’s the end of a long week and today I thought it would be nice to highlight some people who write about cancer in the blogosphere since some people have emailed asking me what blogs do I read.

Here are a few cancer news sources I enjoy each week – some are writers, some survivors, some physicians, some analysts and not all have blogs, but some use other social media tools creatively to aggregate useful cancer information.

I heartily suggest you check them all out – their linked names take you to their Twitter stream and the other link to their blog or social media resource:

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