Recently, I came across an exciting new development in a Nature publication and couldn’t resist teasing my Twitter followers with this terse statement:
Interviewed a scientist today re some really hot new technology that could be transformative in oncology. Will post early next week.
— Sally Church (@MaverickNY) July 18, 2013
Naturally, this mischievous tweet set off a lot of folks frantically trying to guess what I was referring to and the @replies came in thick and fast.