Pharma Strategy Blog

Commentary on Pharma & Biotech Oncology / Hematology New Product Development

Posts tagged ‘iPad’

iPad apps for science and medicine

One of the nicest things about about going to scientific meetings is that you get to meet interesting people.  Instead of swapping cards and going about your way, in the modern world social media allows you to stay in touch more frequently personally while sharing cancer and scientific information over time. The discussions can be very insightful and enriching.

Two recent PhDs from MD Anderson Cancer Center (MDACC), Drs Angela Alexander and Jeannine Garnett are two of those research scientists I met while at cancer meetings and now keep in touch with – congratulations on your well earned doctorates this summer, ladies!

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AACR has free journal access online until end of August

Gotta love Twitter for finding useful and helpful things that make a difference to scientific research… Last night I saw a tweet from the delightful Tara Yates of AACR:

Picture 64 AACR has free journal access online until end of August

Yes please!

Whether you are a subscriber or interested in the offer like I was, you can download the AACR app on iTunes.

I couldn’t resist – did it immediately on my iPad and discovered the AACR app was beautiful – well designed UI, nicely integrated and intuitive features, easy to use. The sharp interface looks like this:

photo e1310643422761 AACR has free journal access online until end of August

Using Flipboard to keep up with science and cancer research

A lot of people have asked me over the last year how I keep up with so much information in cancer research.  I thought it would be a nice idea to illustrate one way I consume information on a daily basis.

Since getting an iPad2, my life has changed for the better.  There are a number of really useful apps that let you browse information in a more user-friendly way.  Four of these include:

  1. Flipboard
  2. Zite
  3. Reeder
  4. Feedly

After trying them all over time, I found that for me, the one that resonated most for me was Flipboard.

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Pharma and Social Media: What's the State of the Union?

Over the last few weeks I've received a bunch of emails from frustrated Pharmers in sales, marketing, PR and even R&D, all wanting to engage and interact with patients while providing better and more accurate information for the general public on a variety of topics.

In each case, these were intelligent people who had got the hang of social media themselves from personal experience and saw the unlimited possibilities it offers.

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