This morning I was listening to a short talk on YouTube by Gary Vaynerchuk from WineLibrary at Web2.0.Vlog Soup - Wine Library TVImage by stevegarfield via Flickr 

You can watch it yourself here

It was one of the most inspiring things I've heard this year and it got me thinking more critically. 

Often, we get asked by clients why do we 'only' do a few specialist areas – oncology, hematology, immunology, GI and respiratory medicine.

The answer is very very simple.

Sorry, but I really can't get excited about fungal toenails or suchlike.  Yes, we could have more clients and make more money having a broader focus doing anything under the sun that is related to the pharma industry, but it's what excites me, what I'm passionate about that matters much more. 

The oncology and hematology marketplace is exciting to me, it's interesting; a fascinating, complex area of different sub-diseases, treatments, pathways, mechanisms and targeted therapies.  Our brand equity is heavily invested in knowing this specialist subject well and that's what people ultimately call for; expertise and knowledge.  

If you're going to spend 15-18 hour days working on building a consulting business, or indeed any business, then wouldn't you rather spend it on subjects that you love and are passionate about?  At least, I think so, and it makes the job much more enjoyable, more of a vocation than a job, in fact.

Our time on earth is too short not to do things we really enjoy and if we have a chance to do what we want to do, why not grab it with both hands? 

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