Pharma Strategy Blog

Commentary on Pharma & Biotech Oncology / Hematology New Product Development

Two interesting and useful ideas caught my attention this morning involving the use of web2.0 tools or social media this morning involved doctors or patients in creative ways.

The first one was CMLEarth, an interactive website based on Google Earth for CML patients to tell their stories and share information with fellow sufferers of the disease.  The site is for patients, caregivers and physicians around the world.  There is a short demo about the idea on the front page and the site is sponsored by Novartis, the manufacturers of imatinib (Gleevec), the first tyrosine kinase therapy approved for the treatment of chronic myeloid leukemia (CML) in 2001.

Image representing iPhone as depicted in Crunc...Image via CrunchBase

Another cool idea that I liked was a story about a community hospital in Pennsylvania, founded in 1923 and owned and operated by Doylestown village.   There, they are using iPhones to improve efficiency and productivity as well as utilise some nifty tools:

"Using iPhone and MEDITECH, doctors can see everything needed for patient care, including vital signs, medications, lab results, allergies, nurses’ notes, therapy results, and even information about patient diet."


Clearly, these ideas are just examples, but over the next few years we may well see plenty of other innovative approaches and technologies being used in the medical profession as smart phones become more sophisticated and new applications are developed.  In the past, doctors have loved the Palm PDA's, so it is interesting to note an increase in the use of Apple's iPhone technology in improving patient care. If you have come across any other ideas, do feel free to share them too.

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