Since improvising my blog writings in January, the readership has gone up ten-fold, much to my surprise. I also write a personal Tumblog and try to aim for a variety of different posts here on PSB between the science and biology of disease, conference updates from meetings I attend as well as some thoughts on social media monitoring and the strategic direction of the Pharma and Biotech industry. That’s quite a variety, but even then sometimes I wonder if users get bored.
New ways of doing things appeal to me, not just in terms of content, but in how we adapt with technological changes too.
This morning while browsing through my Google Reader feeds, Steve Rubel’s blog post on Posterous got my interest. It’s something I’ve been meaning to look into for a while, but you know how these things are, work and other demands often intervenes. Setting up Posterous was ridiculously easy. In 5 mins or so I had a picture posted. Then I realised what Steve meant about how Posterous could change how we think about blogging. I’m writing this post in Gmail, which means I could be on my iPhone posting linkable content very easily. That’s cool and very convenient, especially for someone like me who spends a lot of time on the road with an iPhone.
However, what was interesting though, is that I thought adding services such as Twitter, Flickr and my Typepad blog meant it would aggregate in one place on Posterous as a more friendly aggregator than Friendfeed, which imports your content but not and pictures. This is frustrating; to add photos you have to use the Bookmarklet and manually post something, defeating the purpose altogether. Any aggregated content just appears as uninteresting text.
Imagine my surprise when the test photo I posted on Posterous went not only to my Posterous page, but also to Twitter, Flickr and Typepad. Ah oops! Thus reading Steve’s post, I realised that Posterous serves as the hub for outbound content, not the other way round. Goodness knows what got exported to poor Flickr, a photo posting and sharing site >.<. The strangeness, though, is much much outweighed by the usefulness of the concept. Heavy text/commentary posts can now be balanced with videos, pictures and slides more easily, making things much more versatile and visual all around. As our lifestreams get more complex and cloud-like, so we adapt, adopt and modify new ways of blogging and communicating.
I still have a few things to figure out like adding tags, a screenshot or photo from Gmail, but overall my initial impression is a positive one. Check out Posterous for yourselves and let me know what you think in the comments section below.