One of the cool things about social media is the sharing of things that interest you with others. Sending links to people on Twitter or Facebook, for example, is much easier and more user-friendly than sending an email these days.
One such example is this short YouTube video that Mary Canady of Comprendia sent me where David Welch of Whitecoat Strategies explains how they use the video medium to help explain complex things in science more simply and visually:
The beauty of video is that it can be used effectively to communicate all sorts of ideas, whether they are for PR, communication, promotion or education purposes and of course, you can have dialogue and engagement on a YouTube post itself or through blog posts like this one. Ultimately, it is about relationships with people, not push channel marketing.
A number of Pharma companies already have YouTube channels, including J&J and Novartis. sanofi-aventis, meanwhile, have their own online tv channel, which has some neat videos on the drug discovery process, for example, but nowhere to engage and comment that I can see.
The power of video to help Pharma and Biotechnology companies provide better medical education and awareness, let alone engage with people is still a much underused and underestimated tool out there.
Who else is using video or do you have some other examples to share?
Do feel free to comment below if you know of any great examples!