One of my old Pharma buddies sent me the link to an interesting new blog last week,called 'Thinking Pharma'.

It's actually a refreshing change to see an agency have an active blog sharing information rather than the usual tame advice to use social media without using it themselves, which is one of my pet peeves.  Definitely one to watch out for. 

Today's headline was a good head turner:

"Pharma corporations need to start with confronting the new communication reality of Web 2.0."

Well, I agree wholeheartedly with that sentiment – it's all too easy to get bogged down in the tactical nitty gritty, but the reality of the big picture is much more about understanding wisdom of crowds, or in this case, consumers and patients.

I love the cartoons; even on a really busy and stressful day, they bring a little humour and levity into ones life.  Richard Heale, the author, is an old hand from the agency side and yet his thinking is very interesting and different.  Check it the blog for yourselves and see what you think.

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