Pharma Strategy Blog

In one trial, Sanofi Aventis reported that BSI-201 in combination with chemotherapy extended average survival times by three and a half months, to 9.2 months. That study involved 116 women whose triple-negative breast cancer had metastasized. And in a non-randomized study involving 52 women with BRCA1 and BRCA2 mutations, AstraZeneca's olaparib spurred tumor shrinkage that reached up to 41 percent.

Homeopathy is the antiscientific belief that infinitely diluted medicine in water can cure various ailments. It’s perhaps the most ridiculous of all "alternative" medicines, since it clearly cannot work, does not work, and has been tested repeatedly and shown to be useless. A very sad story indeed and a very unnecessary death of an infant 🙁

Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz. Not a single Pharma company amongst them so either they aren't mentioned or they were tracked in this research.