Pharma Strategy Blog

This is an extremely topical area where we are rapidly seeing a complete shift in the media arena as a result of innovations in influence and disruptions in technology. The world as we know it is changing and new shifts are evolving.

I personally predict that the whole concept of an advertising industry is about to be turned on its head and that this is already more well advanced than many industry players are aware of.

In the case of Social Business Design this is an area that has been bubbling under for about 18 months with a range of different tags, such as Enterprise 2.0, but it never really gelled together. There were differences of opinion on who the market was, how to approach it and what exactly did it constitute. Was it simply setting up a corporate blog, an internal wiki and a customer forum or was there more to this area?

So much of the theory and practice that resides at the core of Social Business Design sounds like the same principles that successful villages and communities existed upon largely up until the early 18th Century. For these villages, commerce was very much about the community, and conversations and relationships.