Pharma Strategy Blog

After spending a morning sorting out an upgrade and sync to an iPhone 4.0, I'm a bit behind with blogging today.

That said, I thought I would share with you a really cool medical app I enjoy using.

The New England Journal of Medicine not only sends out a weekly paper copy to subscribers, but also has an online site and now an iPhone app.  

The app itself is really quite cool, nicely produced, easy to use and I very much enjoyed listening to the audio on the way home from the Apple store. It's updated every week to coincide with the paper journal.

Sometimes while travelling, I don't have access to the journal but the app allows you to stay up to date easily and there is the advantage of one less thing to carry.

Once signed into the app, you have a plethora of choices available, including the week's clinical practice articles, which are available as audio with the simple click of a button.

The Images in Clinical Medicine series is available in glorious technicolour and render very well on the iPhone 3 and 4G screens. It's a nice way to learn new things on a wide variety of topics. There is also a section of videos, typically based on a how-to approach to medicine.

The main section is the obviously the Original Articles. These scale surprisingly well on the small screen, text-wise. I also particularly like several neat features, such as clickable links to relevant references and clickable links to tables, charts and pictures. These fill a new page for easy reading and may be in black and white or colour as appropriate.

Overall, it's a very nicely done iPhone app and the website has recently undergone a makeover to make it more modern and reader friendly. If you're a subscriber, check it out, definitely well worth looking at if you have an iPhone as the app is both free and very easy to navigate.