Fred Wilson in his excellent blog forum A VC posted this comment today, while commenting on Citibank in the New York Times:
anymore. All the while new companies with new approaches are succeeding
and even thriving."
The same thing is happening in the Pharma and Biotech world.
Old school marketers waste money on DTC TV and print ads that no one notices anymore; it's big money down the drain, but powerful advertising agenies love the moolah it brings. New school marketers step back and think out of the box then find ways to make the internet work by reaching out to doctors and consumers in more creative ways that also bring effective communication of their messages, better bang for bucks and more measurable ROI.
What online ideas do you love for Pharma marketing campaigns?