Pharma Strategy Blog

Commentary on Pharma & Biotech Oncology / Hematology New Product Development


let em in, originally uploaded by Will Lion.

It’s hard to argue with this perspective, particularly as most people distrust Pharma precisely because it seems so secretive and distant.

Eventually, the smart marketers figure out how to bust the system and learn to listen, engage and interact.

It’s inevitable, but it takes time.

What do you think?

4 Responses to “Engagement and interaction is inevitable in Pharma”

  1. Pharma Ed

    I’m not sure that Pharma needs to be liked, perhaps it is distant for a reason, people dont want to know. Agreeably, Pharma is secretive which is certainly of no detriment considering the amount of money they make. I would say that most people aren’t particularly bothered, so long as they get what they want.

  2. MaverickNY

    Hi Ed, thank you for your comment.
    I don’t think it is so much about being liked as opposed to being distant because of fear – fear of interaction and engagement, fear of the rules and regulations (and lack of guidance therein), fear of failing… the list could go on.

  3. Pharma Ed

    Hi Sally,
    Not sure that I understand to be honest, what is it exactly that Pharma fear interaction and engagement with? And more so why do they need to interact and engage? Are they not already doing what is needed from them?

  4. MaverickNY

    Ed, Pharma fear engagement and interaction because of the risk of falling foul of industry regulations viz adverse events etc and the risk of getting a letter from the FDA if they are seen to breach those guidelines.
    Why do they need to interact and engage? Because it’s about
    a) branding and extending it in new ways
    b) presenting a more human face to the world

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