The list of Zappos core values they were referring to was as follows:
It amused me because while #8 is something I increasingly hear from pharma and biotech companies over the last 12-18 months, none of the others are things that seem very much to the forefront or the hearts and minds of Pharmaland. I would even go to so far as to say that #1 on the Zappos list is probably one of the last in Pharma. It shouldn’t be, but it certainly seems that way. Sadly, even biotechs seem to be coming more corporate and Pharma-like these days as more people move from one to the other and vague buzzword bingo becomes the norm.
Perhaps these kind of ideas should resonate more with Pharma, maybe a more cheerful work environment would make a difference to people’s lives, but it struck me how different the retail and drug industries really are – they’re a world apart, and not just in terms of regulations.