Pharma Strategy Blog

Commentary on Pharma & Biotech Oncology / Hematology New Product Development

Posts from the ‘Social Media’ category

Just noticed in the dashboard that this is my 900th post here on Pharma Strategy Blog – I can’t quite believe it has been that many over the last couple of years! When I first started out blogging in 2006, it was hard to imagine writing 100 posts, never mind nearly a thousand.  The style has changed over time too, from discussion of news to more in-depth pieces on the science behind cancer and interviews with experts in the field.


Gotta love Twitter for finding useful and helpful things that make a difference to scientific research… Last night I saw a tweet from the delightful Tara Yates of AACR:

Tara G Yates, AACR

Yes please!

Whether you are a subscriber or interested in the offer like I was, you can download the AACR app on iTunes.

I couldn’t resist – did it immediately on my iPad and discovered the AACR app was beautiful – well designed UI, nicely integrated and intuitive features, easy to use. The sharp interface looks like this:

AACR iPad App

Slowly but surely, we are seeing more use of social media in one area where I really think it can help a lot – clinical trials.

Regular readers will know of my passion for use of biomarkers in studies to ensure that the patients most likely to respond and therefore benefit will get treatment, thereby sparing those unlikely to respond of the debilitating systemic side effects. This also helps to reduce false hope and raise more realistic expectations.

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Love this video from TEDxOverlake, where Dr Jack West (Swedish) describes what he is doing with his excellent forum and site, the Global Resource for Advancing Cancer Education (GRACE).  Currently, the main focus is on his specialty, Lung Cancer, but more tumour types are planned in the near future.

Jack talks about how physician led sites can actively and effectively reach out in a many-to-many fashion to improve education and learning, rather than in the traditional one-to-one fashion seen in a consultation.

Today several people have reminded me that it’s Canada Day and also the Independence Day weekend in the US.   Although I’m British and celebrate neither, there will be a short hiatus from blogging in honour of my Canuck and American friends.

We’ll be working unfortunately, such is the life as a consultant, with deadlines galore due next week!

For those of you anxious not to miss anything hot on the social media front, check out this article from BioWorld on Biotechs and Social Media, kindly sent in by Drs Brian Orelli and Al Lalani.

Here’s an interesting quote from the research:


Ruby (@divabiotech) talking at Singularity U

My friend Ruby Gadelrab is the very dynamic and vivacious Head of Marketing and Clinical Development for International Markets at Affymetrix.

She was recently invited to give a talk at the prestigious Singularity University meeting.

I was thrilled to see that Ruby has generously posted her talk online on her blog, Diva Biotech, which I’m a big fan of, and check out regularly in my RSS feeds.   The excellent presentation well worth reading if you want to come up to speed on the basics, as well as see her personal view on where the field is going in the near future.

It’s that time of year again and boy, does the annual meeting of the American Society of Clinical Oncology (ASCO) come round all too quickly! It’s almost like Battime, Batplace…

As usual, I’ll be aggregating the conference tweets using the official #asco11 hashtag, so that all of you not going to the event can follow along remotely – do feel free to join in the conversation and ask questions or post comments using #asco11 on Twitter:



This widget will run for the duration of ASCO until close of play on Wednesday, so do check back regularly for new tweets and conversation!


A lot of people have asked me over the last year how I keep up with so much information in cancer research.  I thought it would be a nice idea to illustrate one way I consume information on a daily basis.

Since getting an iPad2, my life has changed for the better.  There are a number of really useful apps that let you browse information in a more user-friendly way.  Four of these include:

  1. Flipboard
  2. Zite
  3. Reeder
  4. Feedly

After trying them all over time, I found that for me, the one that resonated most for me was Flipboard.

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One of the recent trends at cancer conferences that I have noticed has been the creative use of social media by some cancer and urology Society organizations such as AACR, ASCO, AUA and ASH to promote their events and communicate with attendees before, during and after conferences.   It’s not all American organisations either, with some European societies also becoming increasingly digitally aware, including ESMO, EAU and EHA all gradually building an online presence beyond their websites.


“In God we trust, all others must bring data.”

W. Edwards Deming

The beauty of following many people on social media sites such as Twitter is that people in various communities, ie science, cancer, market research, PR and communications, etc all share links daily.  Occasionally, one catches my eye and reveals a hidden gem.

This morning was one of those days.                                                 Follow MaverickNY on Twitter

Take a look at this quick but useful (12 pages) slide deck on mobile health from Susannah Fox of Pew Internet:

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